Northern - A place with a particular kind of pride — understated, grounded, no need to explain. Many can relate to being at the northern point of somewhere and that meaning transpires to everyone.

Muse - Something that inspires without trying. An expression of confidence and individuality with a contentment of self. 

Put these two words together and you have the brand I wanted to create.

Northern born with a degree in English Literature and a background in photography, Northern Muse brings together a love of language, imagery and culture shaped by a lifelong appreciation of individuality and creative expression.